'Brand the Bus!' Competition 2025

The 2025 'Brand the Bus!' winner is here!

Thames Valley Air Ambulance has been announced as the winner of Carousel Buses’ inaugural Brand the Bus competition, scooping its first prize worth £60,000.

At Carousel Buses, we launched our new "Brand the Bus" competition in January 2025. This initiative was inspired by the tremendous success of the "Brand the Bus" competition organised by our sister companies, Oxford Bus Company and Thames Travel, in Oxfordshire. With the invaluable support of our partners, Wycombe Sound and Wycombe Wanderers FC, the competition provided local good causes and charities with an incredible chance to increase their impact through a £60,000 prize package.

The winner of "Brand the Bus!" has received an advertising package worth £60,000, which includes:

• A year-long, full-wrap advertisement on one of our buses, elevating the organisation's brand visibility across Buckinghamshire and surrounding areas.
• Advertising onboard Carousel Buses vehicles.
• Radio advertising on Wycombe Sound, Buckinghamshire's local radio station.
• An advertising package with Wycombe Wanderers FC.

Not sure who entered the competition?

Have a look at our gallery below.

Key Dates

The competition will run from January to June 2025, with the following important dates:

• Entry Opens: 1st January 2025
• Entry Closes: 1st March 2025
• Voting Closes: 1st April 2025
• Top 10 Announced: May 2025
• Judging Panel: June 2025
• Winner Announced: June 2025
• Branded Bus on the Road: September/October 2025